Mind the Lab (MTL) is a breakthrough science communication approach which aims to literally bring science to the general public through a “guerilla science” approach in order to target the untargeted and go beyond typical scientific research centres and hubs.
It’s a STEM (Science, Technology, Engineering, Maths) awareness raising campaign that takes place in metro stations and other central locations and targets all citizens, no matter their age, sex, ethnicity, educational and social background or interests. The aim of Mind the Lab is to impress the public, through short-lived scientific events, and to motivate it to engage further in scientific activities.
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Now the events of Mind the Lab are growing in scale. Keeping the rationale of conducting experiments in places where thousands of people pass daily, they are transported to squares, neighborhoods, and other places in the city. The target remains the same: The communication of science to people with different educational backgrounds.
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Fuente: www.theworldcom